About Us

about Targetbase

Bridging The Gap Between Market And Your Goal

Established in 2008, Targetbase has a strong track record in assisting major organisations to create, implement and manage marketing programs and campaigns that achieve results. We are specialists in developing and implementing effective, integrated marketing communications. Our expertise enables us to help our clients on a ‘hands-on’ basis by deploying our contractors within your operation under our management and guidance, empowering you with their knowledge and experience without the organisational commitment of a full-time employee.

our team

Managing Director

Nicholas Maclay

Nick’s modest demeanour hides a wealth of talent and experience.  As a founding partner in Targetbase, Nick has over 30 years’ experience in customer acquisition, development, retention, win-back strategies and data driven marketing.

He has a well honed knack for predicting the ROI of a campaign based on his extensive experience developing and implementing channel marketing programs.  Nick played a key role in delivering incentive programs such as IBM (Infinite Rewards), Lenovo (Partner Advantage), BlackBerry (A-List), Honeywell (Incentive) and VMware (Top Racer) programs.

He has a deep understanding of the IT channel marketplace allowing Targetbase to provide strong leadership in delivering effective on-going campaigns for large multi-nationals through the provision of quality sales, marketing and operations professionals.

Nick is the Managing Director of Targetbase Integrated who are incorporated in Singapore, Australia and Japan, providing coverage across JAPAC.

Nick finds time out from a busy schedule to pursue his passion for cycling which has led him down many roads through APAC.

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Sue Hope

Sue has extensive experience in running Lines of Business for Global IT companies.  She has managed several vendor lines of business including  Sales, Technical, Marketing and Operations Teams as well as IBM’s Software Channel.  Her roles included Brand Executive for IBM’s Information Management and Analytics portfolio, Software Sales Executive to the A/NZ customer sector and Software Channel Executive for A/NZ.

Sue places a high priority on attracting the best talent available.  She focuses on achieving successful outcomes for her stakeholders by attracting the best resource for each role.

She is also a certified Software Licence Consultant and advises customers on how to optimise their software costs while meeting their business outcomes.  She also helps customers work through the difficult process of software compliance reviews.

She has a passion for Japanese antiques and crafts and helps out with her online family business.

Sue is committed to helping endangered or abused animals through WWF,  Humane Society International and Pets For the Homeless.


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Amali Wijayasinghe Targetbase Integrated

head of operations

Amali Wijayasinghe

Amali heads up the Operations for Targetbase Integrated and Targetbase Insourcing for Australia and Singapore. She has over 25 years of diverse knowledge and Experience in Administration field having worked for Geneva based International Committee of the Red Cross(ICRC).

Her association with NGO’s enabled her to work closely in the field of humanitarian work within diverse ethnic and cultural backgrounds which is her passion.

Amali is the focal point for both Targetbase Teams that operate out of Singapore and Australia .Her vast experience, knowledge and technical skills together with her commitment to provide top quality operational support to the Directors has ensured maximum efficiencies across teams.

Amali is a lover of travel and focuses on the nuts and bolts of going places. She has maintained a diary about her time on the road devoting a lot of time to the food, taking mouth-watering photos. She reckons they are simply the best stories to relate in her diaries.

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Compliance, governance and hr lead

Sanjeev Wijayasinghe

Sanjeev has responsibility for all Compliance, Governance and HR at Targetbase Integrated and Targetbase Insourcing.  He is a banking professional with over 20 years experience in Senior roles in the retail Banking sector in Australia. This extensive experience has given Sanjeev a comprehensive understanding of the changing needs of Customers and a sound knowledge of the drivers for business development.  As part of his banking experience he has also developed an in depth knowledge of the Compliance and Governance requirements for large and small businesses.
Sanjeev is an accredited Cricket Coach with Cricket Australia involved in specialised coaching in a privately run Cricket Academy which allows him to follow his passion for Cricket.  
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Sanjeev Wijayasinghe Targetbase Integrated
Jeremy Hope Targetbase Integrated

account manager singapore

Jeremy Hope

Jeremy is senior marketing strategist with over 20 years experience in planning, building and implementing marketing initiatives and strategies.

All of his expertise is aimed at driving solid and sustainable business growth through the use of customer focused marketing activities for Targetbase employees in Singapore. His experience covers the building, property development, hospitality, financial services and retail industries in the U.S.A., New Zealand and Australia.

Jeremy ran his own advertising agency creating over 300 television commercials for clients. He is an accredited Innermetrix coach and a Certified 1 Page marketing plan coach advising businesses on how to optimise and systemise their marketing.  He is the former federal president of the Advertising Institute of Australasia.

He has a passion for the U.S. stock market and is a seasoned derivatives trader. His hobbies also include body building and fitness training.

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operations and it support

Tehan Rahim

Tehan has a part time role covering our staff Zoho portals and ensuring their  leave and expenses are up to date and properly reimbursed. He has studied IT and has hands on experience working for IT manufacturers.  He is also an avid gamer which has given him an indepth knowledge of hardware and software.  His hobbies when not in lockdown are fishing and yabbing.

Tehan Rahim Targetbase Integrated

team work

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