Data is a fundamental element of business. It is used to quantify business performance, to reach out to customers or potential customers, to assess where marketing and sales effort should be focused, to determine which campaigns have work well and which have not, and why not. We can add depth to your sales and marketing teams with skilled, experienced and vendor certified Marketing Activation and Marketing Analytics resources.

Profiling potential customers, ‘scoring’ based on propensity and potential value, selection for new and on-going campaigns, matching to enquiries and assignment of leads for follow-through by sales teams or for nurture programs are key factors for pipeline growth. Our skilled resources can quickly adapt to your marketing and sales CRM and Nurture tools, ensuring data integrity and confidentiality for each outbound or inbound campaign.

We have specialists for Market and Performance Analytics to provide the quality and depth of analysis for Monthly, Quarterly and Annual reviews.